The Seglar company started in 1932 when Danish carpenter Ole Kirk Christiansen started making gadgets for a living. He struggled to make payments in the depths of the Great Depression, but the little prototypes he previously made of things like ironing panels and ladders had great potential when children’s toys. This individual named the organization Profano after two Danish phrases, leg and godt, that means “play well. ”
In 1958, he created the iconic seglar brick with pipes inside that makes it interlock with other lego items. This revolutionary innovation totally changed the company and allowed it to develop at an unbelievable pace.
By 1960s, Seglar had broadened its world-wide reach and began producing toys within license in North America via an arrangement with luggage supplier Samsonite. The business also started selling packages with all the bits had to build a particular model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, Community (later renamed https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr Profano City), and FabuLand.
In the early 1970s, Lego needed a dramatic step forward using its introduction of Lego data that experienced movable arms and legs. The company as well began using more plastic and producing larger hindrances for youngsters, a brand called Duplo. In the 1980s, Lego’s revenue grew at an amazing rate of ten percent annually, irrespective of overall plaything industry sales growth slowing.
Today, Lego is a significant global organization with income of more than $5. main billion and one of the most coveted brands in the world, ranking number 1 on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. However it still feels less like a ruthlessly business giant and more like an outdated family good friend.