Need A Massage ASAP? This ‘Uber’-Like Startup Has Got You Covered

“It’s like Uber for massage therapy,” writes Carl Wilson on — and he’s actually not too far off.

Zeel’s founder and CEO, Samer Hamadeh, launched Zeel back in 2012 after putting two years into efforts to streamline accessible wellness services.

With Zeel, you can request a visit from a licensed massage therapist, which includes a massage table and music, which will arrive in under an hour.

Zeel recently launched services in Guilford, Forsyth, and Alamance counties in North Carolina, but it’s also planning on expanding as far as New Mexico.

“Charlotte, Raleigh and Durham’s reception to Zeel’s massage service has been incredible,” said Hamadeh. “It became clear that we needed to provide in-home massages to even more cities in North Carolina, and so we made that happen fast.”

Zeel offers a number of different types of massage techniques, and users can also personalize their massage by selecting the time and length of the massage as well as the preferred gender of the massage therapist. Users can also add notes for special requests, which can include paying more attention to a specific injury, or reflexology.

As for certifications, Zeel’s employees have plenty. The vast majority of massage therapists (94%) have taken continuing education classes, and Zeel ensures adequate qualifications by making sure all its therapists are vetted, licensed, insured, and experienced.

As for Zeel’s emergence in New Mexico, Hamadeh said it simply makes sense.

“Zeel’s Santa Fe launch is a natural extension of our New Mexico coverage, after debuting in Albuquerque earlier this year,” he recently told

There’s actually been a surprising amount of demand for massage services in New Mexico, which is primarily attributed to the film industry activity. Massage companies near the area have seen spikes in demands from production companies for cast and crew massages, according to a report released by Business First last year.

Those interested in booking their own massage from Zeel can do so by visiting the website or mobile app. Massages can be scheduled from the hours of 8 a.m. to 10:30 p.m. year-round.

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