Kelley Blue Book Names Subaru Top Car Brand for Resale Value for Second Straight Year
Subaru, the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries, is taking home another crown. Kelley Blue Book (KBB), the vehicle valuation and research company, just named Subaru as their top brand for resale value in 2016, according to the New York Daily News.
Every car has a lifespan of some kind and usually passes from one owner to another at least a couple times throughout it, but no brand maintains their value at a higher rate than Subaru, as shown by this latest rating.
“The 2016 Best Resale Value Awards are based on what we consider to be the best research and analysis in the industry,” KBB guidelines state, as reported by TechTimes.com. “Our resale value projections take into account current vehicle data, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and the combined experience of Kelley Blue Book’s team of market and pricing analysts.”
The car manufacturer took individual awards specifically for the Impreza, WRX, and Legacy models for the top rank in compact car, sporty compact car, and midsize car categories, respectively.
Subaru of America was established in 1968 in Philadelphia and since that time has blossomed into one of the most successful, albeit slightly niche, car companies. With many of their models offering things like turbocharged packages, off-road capabilities, and unique boxer engine layout, they’ve been able to establish a dedicated following, which KBB says is well-deserved.
This most recent award comes just days after Subaru was also honored by The Insurance Institute for Highway Safety for having multiple models that ranked as a “Top Safety Pick Plus,” their highest award, according to the Chicago Tribune. In order to make the cut, vehicles must get the top score in all five of the group’s crash tests and offer advanced front crash-prevention systems with automatic emergency braking.
All in all, it’s a pretty good time to be a Subaru owner.