Pinterest Sets its Sights on the UK Market
As if taking over the United States wasn’t enough, Pinterest has set its sights on the rest of the world.
The popular growing online visual bookmarking tool that helps users discover and save creative ideas has just announced its plans to go global. This comes six years after the site’s debut, and it now has more than 100 million users active monthly.
Contrary to popular belief, it has been a long process in monetizing the strong user base that is Pinterest. It only just recently hired its first U.K. employee in 2013. Although the U.K. is its largest market outside of the U.S., the company only began selling advertising there in April of 2016.
The company’s focus since then has been growing the business in both revenue and users on an international level.
One of the company’s newest features it will be releasing first on Android and web, then to international markets, is called Featured Collections. This feature will appear after users click on the search button and are a set of pins, users, boards and searches picked straight from Pinterest’s country editors, brands, and local “taste-makers.”
The second of the company’s international efforts is that it will be launching its first advertising campaign in the United Kingdom. The campaign consist of more than 100 different creative executions with the intention of showing how Pinterest can help solve everyday problems people face.
Users from all over the world use the site to help them find creative ways to stay organized and look good while doing so. With the average American household possessing more than 300,000 items, Pinterest helps users find ways to upgrade their homes or their wardrobes — or organize the items they already do have.
“What’s different about Pinterest is that it’s not a social service
,” said Pinterest co-founder Evan Sharp. “It’s not really about sharing with friends at all. It’s a personal service. It’s about ideas for your future. What do you want to eat? Where do you want to travel? What do I want to do in my life?”